Lester Wunderman

American advertising executive
Died on Friday January 11th 2019

Tweets related to Lester Wunderman:

@info_marketer: - 7 years ago

@mlq3: Lester Wunderman, Father of Direct Marketing, Dies at 98 - 7 years ago

@Burke_Esq: A pioneer of direct marketing, Lester Wunderman doubled response to magazine ads for thermal socks by changing head… - 7 years ago

@automatedgraph: Lester Wunderman Tried to Take the Junk Out of Junk Mail: - 7 years ago

@erichogue: Today, I ‘appeal’ to all stewards of philanthropy to thank, in memorial, Lester Wunderman for his innovation know a… - 7 years ago

@ernieschell: RT @dealbook: Long before internet cookies could direct personalized advertising to you, Lester Wunderman came up with the concept of direc… - 7 years ago

@ernieschell: RT @Rubban_K: Father of Direct Marketing Lester Wunderman passed away at 98. He is the man behind an ingenious work: as written in Adweek,… - 7 years ago

@ernieschell: RT @faderp: Few folks in e-commerce recognize the name Lester Wunderman. But he did more to create the kinds of metrics, processes, and min… - 7 years ago

@ernieschell: RT @TylerMcMullen: A pioneer of direct marketing, Lester Wunderman doubled response to magazine ads for thermal socks by changing headline… - 7 years ago

@ernieschell: RT @InsightsTim: RIP to one of the OGs. - 7 years ago

@TylerMcMullen: A pioneer of direct marketing, Lester Wunderman doubled response to magazine ads for thermal socks by changing head… - 7 years ago

@TimCohn: A pioneer of direct marketing, Lester Wunderman doubled response to magazine ads for thermal socks by changing head… - 7 years ago

@myactivebrain: "A study by the Direct Marketing Association in 2010 found that commercial and nonprofit organizations had spent $1… - 7 years ago

@myactivebrain: "“A computer can know and remember as much marketing detail about 200 million consumers as did the owner of a cross… - 7 years ago

@myactivebrain: Lester Wunderman: "His success came largely from finding ways to test the effectiveness of ads and quantify the sal… - 7 years ago

@readmark: RT @alexbruell: A pioneer of direct marketing, Lester Wunderman doubled response to magazine ads for thermal socks by changing headline fro… - 7 years ago

@neildrewitt: A pioneer of direct marketing, Lester Wunderman doubled response to magazine ads for thermal socks by changing head… - 7 years ago

@mjgerstein: A pioneer of direct marketing, Lester Wunderman doubled response to magazine ads for thermal socks by changing head… - 7 years ago

@wyrwolf: major impact on modern marketing - 7 years ago

@thegrowcery_eu: RT @faderp: Few folks in e-commerce recognize the name Lester Wunderman. But he did more to create the kinds of metrics, processes, and min… - 7 years ago